Movers and shakers are changing the rule book for women in B.C.’s music scene
Vancouver artists and technicians are working to reconfigure the music business to be more inclusive.
Men outnumber women or female-identifying persons in nearly every level of the music industry, according to insiders. Local label and studio owner-operator Jayne Trimble sites figures as high as 49 men for every one woman working in production.
In an effort to combat this imbalance, she founded World Peach Records in 2015 to empower female artists.
Recounting a story working as an audiovisual technician and having the client come up to her and ask for the ‘audio guy’ to fix an issue — automatically assuming the technician couldn’t be her — Trimble says these types of interactions run rampant within the industry.
Trimble is one of an ever-expanding group of people pushing to correct the imbalance in the B.C. and Canadian music scenes.
Kas Baker, a.k.a. Winter Youth, and Elle Burston, a.k.a. Elle Wolf, are two Vancouver-based musical artists behind a new press and marketing company called Rude Publicity. They took BCIT’s Marketing Management to get ahead in the industry and raise publicity, press and marketing for indie artists.
“Kas and I met in the music management program,” said Burston. “When it comes to creating your own brand, we already had experience. Now we want to help others do the same thing, and bring together all these strong female and female-identifying local artists into the bigger community.”
Rude Publicity expects to be ramping up its activities as the local live music scene eventually makes its reappearance after the pandemic shutdown.
In the meantime, the company is working to promote the July 9 release of Métis Canadian singer/songwriter Caitlin Goulet’s first album. Her tunes, such as Dive Deep, have been making waves on CBC and other broadcast outlets.