VIFF 2021: AMP keynote speaker Linda Perry sounds off on music and movies
When: Oct. 8-10
Where: VIFF Centre, 1181 Seymour St. and livestream on VIFF Connect
Tickets and Info: From $25; $15 students and seniors at viff.org
Since the very first images were projected onscreen for an audience, music has played a pivotal role in movies. Long before technological advancements made sound possible, live musicians imparted everything from emotion and action to stillness and motion while the reels rolled.
The VIFF AMP conference explores the role that music plays in motion pictures, looking at everything from perspectives as varied as the role of the composer to production techniques and how the business works to get there. With more and more content being created than ever before, many artists are looking to music placement as a platform to promote their work. That’s why VIFF AMP is supported by agencies created to develop our arts sector such as Creative B.C., FACTOR Canada and Music B.C.
This year, the opening keynote on Friday, Oct. 8, at 2 p.m. is presented by industry heavyweight Linda Perry.
The writer behind massive hits such as P!nk’s Get the Party Started and Adele’s Can’t Let Go has written and produced a who’s-who of stars from Miley Cyrus to Dolly Parton and was inducted into the Songwriters Hall of Fame in 2015. A Golden Globe, Grammy and Critics Choice Movie award nominee, Perry’s session will be a one-on-one conversation with Producers Lounge creative director Jane Aurora.