The art of the removal: Tattoo regret drives a growing business

Six years ago, Cassandra Reeve fell into a giddy, sweep-you-off-your-feet love affair. Three months in, the couple had a spontaneous, crazy-in-love idea: let’s get matching tattoos.

His name, Bobby, on her ring finger, and her name on his.

The inspiration seized them after a brunch date in Vancouver. They were perfectly sober, but drunk on love.

“We had to call three tattoo shops — they were all asking if we were married, how long we had been dating, were we sure. Nobody wanted to do it,” said Reeve, 29.