This is one of the most anticipated hotels in London, England — and it’s finally open in hip Shoreditch
Don’t throw out your skinny jeans just yet. Trend forecasters are predicting that 2022 will give birth to the rise of “indie sleaze” — a throwback to the mid-aughties days of Converse sneakers, smudged eyeliner and band T-shirts.
So, it seems only fitting that one of London’s most anticipated hotel openings this spring is One Hundred Shoreditch. Located in the British epicentre of the indie sleaze era, it was previously home to the Ace Hotel, the cool American brand that helped seal Shoreditch’s reputation as a design district.
Yet, despite its origins as a hipster hot spot, the hotel’s latest iteration is a reflection that the neighbourhood — much like the scenesters who made Shoreditch their stomping ground 20 years ago — has grown up.
When the 258-room property opened in March following a major refurbishment, it revealed rooms designed to provide headspace, not hangovers. The family-friendly studios, doubles, lofts and suites are decorated in neutral palettes and flooded with natural light, courtesy of new oriel windows on the building’s façade.
Having trouble hearing from all those concerts you went to once upon a time? Well, then you’ll be happy to hear (literally) that there’s cork wall panelling throughout, along with acoustically insulated timber strips on the ceiling to dull excess noise.
Gone, too, is the noisy basement nightclub. It’s been replaced by Seed Library, one of six restaurants and bars housed at the address. A subdued version of its predecessor, it’s where award-winning bartender Ryan “Mr Lyan” Chetiyawardana serves up cocktails made with heritage ingredients, such as raspberry leaves and coriander seeds.
Other restaurants include Goddard & Gibbs (with its own “takeout hatch” specializing in seafood), and the pink marble Rooftop bar, set to open in May, which will offer panoramic views across East London. Supposing you do have illusions of reliving your youth, you can pay penance the next morning at the hotel’s dedicated Peloton studio.
That’s not to say the hotel has turned its back on the creatives who helped the neighbourhood thrive. Large abstract artwork and tapestries dominate the walls, while pops of vibrant red can be found throughout, from the giant scarlet paper flowers over the lobby bar to the vintage parachute in the top-floor events space.
Growing up is hard to do, but One Hundred Shoreditch is designed to outlast a decade of fads. After all, skinny jeans may come and go, but a comfortable bed never goes out of style.