‘IT WAS A MISTAKE:’ Anheuser-Busch loses more than $5B amid Dylan Mulvaney controversy
Anheuser-Busch has seen its value plummet by about $5 billion ever since Bud Light hired transgender influencer Dylan Mulvaney as spokesperson.
Since March 31, Anheuser-Busch had fallen 5.02% and lost $4.562 billion in market cap, plunging from $132.38 billion to $127.13 billion by end of day Wednesday, the New York Post reported.
Mulvaney revealed on social media earlier this month that the beer company sent her cans of Bud Light with her face printed on them, as part of the beer brand’s March Madness campaign.
The hashtag #budlightpartner sent many on the Internet raging against the woke move.
A video of Mulvaney in a bathtub drinking a can of Bud Light didn’t help.
Meanwhile, the executive who came up with the divisive marketing move claimed it was an attempt to shift the alcohol brand away from its “fratty” image.
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