B.C. aims to attract international tourists
Destination BC has launched its first international marketing campaign since the pandemic began called “The British Columbia Effect – Find Yourself.” The program will target would-be travellers from Australia, California, Washington, and the U.K, as well as Ontario.
Destination BC will use TV, video, newsprint, magazines and digital advertising “driven by content that immerses consumers in the transformative powers of BC’s nature.” The campaign will focus on rainforests, mountains, oceans, wildlife, cities close to nature, indigenous experiences and sustainability.
Epic Local Pass launches at $787 ($626 USD). Whistler Blackcomb will upgrade the 6-person Creekside Gondola to a high-speed 10-person gondola, which will significantly improve wait times, and replace the Big Red Express with a high-speed 6-person chair to increase uphill capacity by nearly 30%.
South Korea eases restrictions
South Korea will welcome international tourists next month when the country eliminates quarantine requirements for vaccinated travelers. Starting April 1, Only those who are fully vaccinated will be allowed, according to the Korea Tourism Organization. Visitors who received the final dose of their initial vaccine series more than 180 days ago must get a booster shot.