Banff couple joins growing movement to transport tourists to Lake Louise, Moraine Lake

When Parks Canada announced in January it was closing Moraine Lake to private vehicles, Jesse Kitteridge and Alexandra King saw an opportunity.

The Banff couple have launched a shuttle service, called Moraine Lake Bus Company (MLBC), to get hikers and sightseers to the picturesque location 45 minutes north of town.

Kitteridge is a former lawyer in Banff who left to work at a local busing company to gain experience, while King worked in visitor experience for Banff Lake Louise Tourism. Between the two of them, they have a unique understanding of the sector and local knowledge.

“When the news came out that the road was closing, a lot of people had the same idea — they saw the opportunity there that there are literally thousands of people who were turned away from Moraine Lake every day, and Parks Canada’s shuttle does not come close to meeting that need,” said Kitteridge, co-owner and director of operations.