Hotel Intel: Saudi tourism opens kingdom to the world

Saudi Arabia is inching toward a more liberal society, balancing modern mores and Islamic law while being a political frenemy of many western countries, including Canada.

What was I doing there? Definitely not talking politics or religion. I attended the 22nd World Travel and Tourism Council (WTTC) Global Summit in the capital city of Riyadh, and took time out for a look at life.

I found that although alcohol is banned and modest dress is requisite, tourism is on a meteoric upsurge, and some of Riyadh’s culture is rich, vibrant and even free-spirited.

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We could call it Saudi Arabia 2.0. The kingdom’s hospitality scene is booming as the controversial country opens its vast territory to foreigners.