How a tiny Vancouver Sun ad a quarter century ago changed a life
It was the smallest item on the page, but it caught John Gross’ eye.
It changed his life.
“It was just days after convocation (an MBA from Simon Fraser University) and I was looking for opportunities,” Gross said. Evoking childhood memories of his dad settling into an armchair to read The Vancouver Sun, Gross sat down and spread out a copy before him in his small flat in Kits.
Ten items were on the page, including a promo from a rental-car company for free tickets to an NBA Grizzlies game. His eye, though, was drawn to the middle of the page and the life-altering ad.
“It was a small ad, it was an unusual ad, even melodic in a sense,” Gross said. He can still recite the 22-word script, not exactly word for word but very close.