Loblaw blinks playing chicken with consumers

Savvy shoppers are greeting a new Loblaw Instagram post with derision and calls to boycott the grocery giant.

Loblaw has been in hot water with consumers since early January, when a CTV reporter posted a picture of five boneless, skinless chicken breasts in a pack — priced at $37.03.

That’s just under $27 a kilo.

Titled simply, “I beg your pardon,” CTV’s Siobhan Morris’ chicken price expose tweet went viral, reaching almost 5 million and raising the ire of beleaguered shoppers. 

And it sparked a backlash against Loblaw.