‘REFRESHED IDENTITY:’ Zellers gives sneak peek of its comeback

For Canadians intent on once again shopping at Zellers, your wish is Hudson’s Bay Co.’s command.

If you recall, Zellers resurfaced in August 2021 as a pop-up shop in the Burlington Centre and in Anjou, Que.

Canadian shoppers clearly missed the store “where the lowest price is the law” because a year later, the company announced its plan to relaunch Zellers in early 2023 as “a digital-first shopping journey that taps into the nostalgia of the brand.”

Shoppers can expect “a refreshed identity” as well as “unique and exciting” products and “everyday value,” the company has said.

Zellers has been giving shoppers a sneak peek of what’s to come and the retailer’s stock will include housewares, furniture, small appliances, pet accessories and toys, toys, toys.