Vancouver content creator’s new guide aims to be a roadmap to becoming an influencer
Cara Jourdan admits she cringes when she’s called an “influencer.”
“I don’t love it, if I am being honest,” she says. “It is true that we are trying to ‘influence’ our audience to engage with our photos or love the products we do, however, I don’t like the arrogance of the word.”
“I have always had a love of fashion, but didn’t think it was the route I was going to go down in terms of a career,” she says. “I then started reading about bloggers in the magazines, and realized this was a great way to engage with fashion without necessarily needing to do it as a career.”
Fast-forward to today, and Jourdan has participated in international fashion weeks from New York to Paris, attending the Victoria’s Secret Runway Show and Cannes Film Festival, working with brands ranging from Moet and Dior to Four Seasons Hotels & Resorts. She also created a styling iron hair tool for others to get her trademark beach-y waves.
“I never could have imagined that I would have the chance to do the things I have done and work as a full-time content creator for so many years, making more income than I ever did in any other career that I have done,” Jourdan says. “I still feel like I am living in a dream.”