Strata at former Trump-branded tower pushes for removal of giant signage
The shiny chrome, six-foot-high letters spelling out the former U.S. president’s name on West Georgia Street are still, somewhat unbelievably, in place.
It’s been more than a year since the company that operated the Trump International Hotel in Vancouver and licensed the use of the Trump brand for it, declared bankruptcy and shut its doors in August 2020.
Now, in recent months, the strata council of the privately owned, luxury apartment condo units at the tower have been pressing Holborn Properties, which owns the building, to finally take down the Trump signage.
There’s been controversy and calls against the giant signage going back to when the 69-storey luxury hotel opened in 2017 amid protests against the electing of U.S. President Donald Trump.
At that time, the strata even voted to protect itself against negative risk linked to Trump branding by increasing its insurance coverage for terrorism.